Councilman Victor Gordo Surpasses $100,000 Raised Only Weeks After Launching Campaign for Mayor of Pasadena, Rolls Out New Digital Video Ad Titled "Standing Up"
PASADENA, CA -- In a significant demonstration of the early enthusiasm and energy behind his 2020 bid for Pasadena Mayor, today Pasadena City Councilman Victor M. Gordo’s campaign announced that it had surpassed $100,000 raised only a few weeks since formally launching his campaign. The Councilman also released his first digital video ad in the campaign.
Notably, Gordo's $100,000 figure is important for a number of reasons, first of which, is because the funds were raised from individual voters who have sent personal contributions via mail and online donations. Secondly, because the campaign has yet to have held a formal fundraiser (the campaign's first fundraiser isn't scheduled until early December). Lastly, the Councilman's impressive fundraising haul represents a monumental feat for a challenger to a sitting incumbent, particularly at such an early stage in his campaign, only weeks after entering the race.
Titled "Standing Up," Gordo's new digital video ad features the Councilman, filmed on his front porch, at his official campaign kick off rally with hundreds of supporters in which he says, "the people of Pasadena should have a government that they can trust, a government that's transparent, a government that they can be proud of." Interestingly, the day the ad was filmed in which over 250 Pasadena community members attended, Gordo's campaign raked-in nearly $28,000 in online and direct contributions from individual voters.
To view Councilman Victor Gordo's ad "Standing Up" please click here or on the image below:
Upon making public his fundraising numbers, Councilmember Gordo released the following statement:
"I'm tremendously grateful to the residents, working people, small business owners and community leaders who have contributed to our campaign so far. While it's still early and this is only the first of many key benchmarks we plan to hit during this election, today's announcement shows our message is resonating with people all across Pasadena, and that we’re building a campaign that is funded by and for the people of our city who care deeply about ensuring Pasadena works better for its residents. I am incredibly humbled and honored for this early support and look forward to continuing to work to expand our coalition and build a movement across every corner of Pasadena, so that together, we can all stand up for this great city that we love and cherish, make our voices heard, and ensure that City Hall is responsive to all people in our city."
In the last few weeks, in addition to securing support from 100 community leaders across the city, Gordo earned the endorsement of the Pasadena Firefighters Association, IAFF Local 809 and also announced the support of former Pasadena Mayor Bill Bogaard, who will be serving as his campaign’s Co-Chair and Treasurer. Bogaard, who served as Pasadena’s Mayor from 1999–2015, was the first directly elected mayor of Pasadena since the 1940s and is the longest-serving mayor in the city’s history.